Double down on dumb? Bold strategy.
Especially when you accidentally admit loses.
So Colbert will become even more obnoxious to the point of having the few sponsors simply quit what’s left of the show so their brands do not suffer. He and his buddies are still playing the censorship pity card, but accidentally he proved Paramount’s decission.
“Over the weekend, someone at CBS followed up their gracious press release, followed up with a gracious anonymous leak saying, “They pulled the plug on our show because of losses pegged between $40 million and $50 million a year.” $40 million is a big number. I could see us losing $24 million, but where would Paramount have possibly spent the other $16 million?”
Colbert to Trump: "For the Next Ten Months, the Gloves Are Off"
Accidental admission that he knew his show was losing money? It looks like it.
Bets on whether or not the just cancel his show early?
Aaaaand now he provided evidence that what he's going to do is deliberately malicious. And credibly aimed at the network as well as Trump. If I were an exec at the network, I'd be talking to the board to get his last day moved up to yesterday.